Chinese internet and technology company LeEco has launched a new ‘Supertainment’ package for its smartphones in India. LeEco wants to get into the entertainment and content side as well, and has tied up with some players in India. Content bundled with hardware is an area that not too many players in India are currently exploring.
LeEco’s first device with this kind of content bundling is the Le 1s Eco, which has the exact same specs as the Le 1s, but with a big differentiator: the Supertainment package free on board. LeEco has partnered with Eros Now, YuppTv and Hungama music for the content. “We don’t want to be known as just a smartphone company or an entertainment company,” says Atul Jain, COO, LeEco India.
“We call ourselves an ecosystem because content is just as important as the device screen. Thus, we have to enable the content to be seen on the device screen in the right way. If you don’t have cloud storage, content delivery systems (CDN) etc, but you have the device, you will not be able to provide the right experience to users,” he adds.
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