Facebook Q2 Results 2016: Smash Wall Street Expectations
Facebook has announced its second quarter results for 2016, which highlight just how dominant mobile is for the social media network. The company beat Wall Street expectations on revenue and growth with mobile advertising revenue representing approximately 84 per cent of advertising revenue in the quarter. Facebook's overall revenue stood at $6.44 billion.
While mobile advertising revenue continues to rise, Facebook user base is now well ahead of all rivals, and the company's Daily Active Users (DAUs) and Monthly Active Users (MAUs) continue to grow. According to Facebook's numbers, it now has 1.13 billion DAUs on average for June 2016, which represents a growth of 17 per cent year-over-year and mobile DAUs stand at 1.03 billion (representing a 22 per cent annual growth), again highlighting how important mobile has been to the company's success.
Facebook's over all monthly active users (MAUs) stood at 1.71 billion (15 per cent annual increase) and mobile MAUs stood at 1.57 billion (20 per cent year-over-year increase). But Facebook isn't the only product from the company, which is in the 1 billion user club.
Facebook Messenger, WhatsApp now have 1 billion users each and Instagram has reached 500 million users mark on a monthly basis. The photo-sharing app's DAUs stand at 300 million. When it comes to user base and advertising, Facebook is a social media behemoth like none other, and mobile is what is boosting its growth.