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The Counterpoint: Samsung is still on top, Micromax number two

According to Counterpoint, Samsung leads in the overall mobile phone and smartphone market.

By: Tech Desk | New Delhi |
February 5, 2015 6:21:52 pm
micromax, samsung, counterpoint, According to Counterpoint, Samsung leads in the overall mobile phone and smartphone market.

The counterpoint has come, quite literally. A day after Canalys listed Micromax as the largest smartphone vendor in India, technology market research firm Counterpoint has released its Q4 number retaining the status quo with the Korean tech giant on top.

According to the report, Samsung led the overall mobile phone and smartphone market during the quarter with a market share of 16.1% and 27.4% respectively. “Micromax maintained the second position in both overall and smartphone market closely following Samsung. Micromax smartphone shipments grew 75% Y-o-Y but declined sequentially,” the report said. The report gives Micromax a 14.4% and 19.5% market share respectively.

As the India mobile phone market grew 6% year-on-year, it declined sequentially on account of a mixed seasonality during the quarter, the report said. Smartphone shipments stood close to 22 Million during Q4 2014 reaching to a record level crossing 80 Million units for the first time and contributing close to 32% of the overall shipments in 2014.

The other interesting takeaway of the report is that Intex has entered the top 5 smartphone vendor rankings for the first time in a quarter capturing slightly under 7% of the market share. “Intex smartphones enjoyed a strong demand in sub-$100 smartphone segment especially for its Aqua 3G and Y Pro models,” the report said.

Understandably, Lenovo raced to fifth position due to the acquisition of Motorola capturing almost 5% of the Indian smartphone market during the quarter.

Xiaomi, a brand which has been at the top of the mind for Indian smartphone buyers in the last year, failed to make it into the top five despite almost 250% Q-o-Q growth. The online only brand crossed one million while Motorola recorded 3 million cumulative shipments. Apple’s iPhone shipments too touched half a million units for the first time in a quarter with strong demand for iPhone 6 and 6 Plus.

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