May 18, 2016 4:30:55 pm
I just can’t wrap my head around this one. Why are companies launching top-end versions of phone models first, and holding on to the basic phone, which most probably will do better? Yes, it is a tough one. Butit also seems to be becoming something of a phenomenon.
Micromax did it first with the Canvas 6 Pro. But strangely, the Canvas 6 — yes, no pro here — has better specs, and overall potential than the so-called high-end version. Both strangely have same price tags too.
Now, Lenovo-Moto is doing the same with the Moto G4 Plus, with the Moto G4 ending up being just a tease.
There could be a few reasons.
The first, and most probable, being that the production schedules were delayed and the base models could not make it to the market in time. The premium model was most probably manufactured in smaller numbers, and hence able to make a deadline.
In some cases it seems the so-called Pro model is a dipstick of sorts, aimed at gauging consumer interest for the SKU. If the top-end model doesn’t evict much interest, it is unlikely the base variant will fly off the shelf.
In the case of the Moto G4, I have a feeling the company is trying to see if its customers are open to spending more. The Moto G has historically been priced between Rs 12,000 and Rs 13,000, the new Moto G4 Plus pushes the price by about Rs 500, or $10. If this phone finds wide acceptance, Moto could actually look at making this the base model, and not bother about a cheaper version.
If you have noticed, of late a lot of companies don’t really have the same phone with many different ROMs, thus not many price points.
Also, as a group Moto and Lenovo can soon claim to offer a phone at every $10 after the $100 price point. A smart pricing strategy can help avoid cannibalising on each other’s share and help the two grow.
The Canvas 6 experiment in a way seems to suggest there was a rethink on the specs for this range, and there was a call to make it better than what the company planned initially. That should explain why the Canvas 6, which is yet to start selling, has better specs and overall performance than the Canvas 6 Pro, which is already up for sale.
delivered to you
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines
- The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.