Yu Yutopia is the new flagship smartphone from Micromax’s YU Televentures. Priced at Rs 24,999 this one comes with specifications that are set to pit the Yutopia phone against some of the top-end phones, a fact that YU Televentures didn’t shy away from highlighting during the launch.
YU has ditched plastic and gone for an all-metal unibody design with an aircraft grade aluminium. The result: a sleek, stylish looking smartphone. We had a chance to see the device in detail before the launch and here’s our first impression of the Yutopia.
Watch Yu Yutopia first look Video
Design, Screen: There’s no doubt that Yutopia has an impressive design. It is sleek (7.2mm in thickness), comes with a metal uni-body and has an overall premium look and feel.
Yutopia has the familiar saturn-ring design camera bang in the centre of phone’s back, which we also saw in Yuphoria. However, the Yutopia camera unit is much bigger, and does jut out from the rest of the phone. On the right side of the phone, there is the dual-SIM and the micro-SD slot, all combined in one. It looks a bit jarring to see such a big slot for SIMs, expandable memory and one wonders if YU could have divided this into two for a neater look.
The grey and black colour scheme might remind you of the iPhone, but it adds a classy look to the phone.
The screen is 5.2-inch WQHD and by bumping up the specs YU has outdone other competitors like OnePlus, Moto X Style (which costs Rs 31,999 for its 2K screen) who’ve been challenging the flagship market.
Processor, Camera: The phone has a 64-bit Snadragon Qualcomm 810 processor coupled with 4GB RAM and 32GB storage space. For those obsessed with the specs, the numbers should be good enough to pique their interest. In the little time we had with the phone, we didn’t notice any lag; switching between apps, getting the camera to respond quickly, all functioned smoothly.
The phone has a 21 mp camera on the rear and 8 mp on the front. The fingerprint sensor on the back can also be used to take a selfie and this works accurately most of the time. The camera’s auto-focus is definitely one of the fastest in its segment. More on the camera once we’ve spent some time with the phone.
Since Yutopia uses the Snapdragon 810, it’s natural to ask about heating issues on the phone. Yu says they’ve customised the battery performance to include modes like Efficiency, Balanced, Performance, etc which will control the heating on the phone. We’ll have to wait and see how this affects the performance of the Yutopia smartphone.
OS, Services: Yutopia comes with CyanogenMod OS 12 on Android 5.1.1. At the launch, Cyanogen said that it is currently working on OS 13, which is their version of Android 6 aka Android M, and that once it is ready, they will roll it out for Yutopia users. There are several optimisation features, themes, etc available which fans of Cyanogen will love.
But for Yutopia also comes with its own Around YU services. Around YU is a slew of location based services, integrated within the smartphone where users can shop, book a hotel, flight, bus or a cab, order food, check PNR for trains all from one place. Instead of the Google Now launcher, you can choose to use to the Around YU one.
Around YU will appear when users swipe to the left-side of the homescreen and users won’t have to open different apps for each. For YU, this service platform could be the key differentiator for its smartphones, as it puts a variety of services and use cases for a smartphone under one platform.
While the idea is interesting, it’s too soon to say whether Around Yu will be good enough to convince users to give up their dependence on apps, or even Google Now. Its success will also depend on how YU can expand this platform to include more services.
On the face of it, Yutopia appears to be a stunning smartphone given the specs. But it’s also the first time that the brand has launched a device north of Rs 15,000 and this one costs Rs 24,999.
Yutopia gives its looks, specs definitely shows how far the Yu brand has come from the its original Yureka smartphone and is no longer afraid of targeting the flagship segment. And unlike its previous three smartphones, Yutopia is definitely not for the masses.
Now whether Yutopia can successfully convince its fans, other users that it is indeed worth the price-tag of Rs 24,999 and that it is better than other flagships, is another matter.