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India’s tablet market declines 5.6% in Apr-June: IDC

About three-fourths of tablets sold in India are below $150 and driven primarily by local vendors like Datawind, iBall and Micromax.

By: PTI |
August 28, 2016 2:43:15 pm
IDC, IDC tablet market, tablet, tablet sales, Tablet market research, Tablet market decline, gadgets, technology, technology news About three-fourths of tablets sold in India are below 0 and driven primarily by local vendors like Datawind, iBall and Micromax.

Tablet shipments in India declined by 5.6 per cent to 0.98 million units in April-June compared to the same period last year, according to a research report. The shipments in the second quarter, however, higher by 14.4 per cent compared to previous January-March quarter, the report by research firm IDC said. “Tablet market declined as consumer market receded by 12.5 per cent year-on-year in Q2 2016, while commercial segment continues to grow at a healthy rate indicating clear shift in the focus of the market,” IDC India Senior Market Analyst Client Devices Karthik J said.

Overall 2016 tablet shipments are expected to decline marginally this year as ramp of commercial segment isn’t enough to offset the consumer segment decline, IDC said.

About three-fourths of tablets sold in India are below $150 and driven primarily by local vendors like Datawind, iBall and MicromaxSamsung dominated the mid  $150-350 segment, while the premium over $300 continues to be dominated by Apple. Overall, Datawind led the market with 27.5 per cent share, followed by Samsung 14.7 per cent, iBall 14.3 per cent, Lenovo 11.2 per cent and Micromax 10.9 per cent.

According to a IDC, the tablet market declined for the fourth straight quarter in December 2015. The reports says tablet shipments stood at 48.7 million units in Q3 of 2015 , which is a fall of 12.6 per cent year over year. IDC had stated that as tablet growth slows down, it expects the market for ‘detachable tablets’ to grow dramatically over the next 18 months. It said the growth opportunities have shrunk for tablet manufactures are mature markets like North America, Western Europe, and Asia/Pacific are already saturated.

With Tech Desk inputs

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