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Apple CEO Tim Cook says they are not giving up on Macs, desktops yet

In an internal memo to employees, Tim Cook has clarified that Apple won’t stop making Macs or desktop computers.

By: Tech Desk |
December 20, 2016 1:01:05 pm
Apple, Apple Macs, Apple Tim Cook Macs, Tim Cook Memo, Apple iMac desktops, Mac Mini, Mac Pro, Mac, Tim Cook, Mac sales down, new iMac, Mac OS, desktops, technology, technology news Apple CEO Tim Cook reassured staff that the desktop is “very strategic” to the Cupertino-based company.

There’s been an impression that Apple has completely ignored its desktop line of computers. Although Apple did update the iMac with 5K and 4K displays in 2015, but it’s been long since the Mac Mini and the Mac Pro got new features or a refresh. Now, Apple CEO Tim Cook reassured employees in an internal memo that the desktop is “very strategic” to the Cupertino-based company.

In an internal memo which was shared by TechCrunch, Cook has clarified that Apple won’t stop making desktop computers, despite how things have been presented to the outer world. He says the current generation iMac is the best desktop Apple ever made and its 5K display is the best desktop display in the world.

“Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that”, Cook posted at Apple employees’ message board.

As Cook has addressed concerns about the status of desktops, it’s fair to say that Apple does not want to end making its iMacs and other Mac desktops. This news should bring solace to Apple fans, who have been waiting to upgrade their current desktops.

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Also readMicrosoft says more people are switching from MacBook Pro to Surface

Apple’s share in the worldwide PC market continues to see a steady decline. The Cupertino-based technology giant sold 4.86 million Macs in Q4 2016, down from 5.79 million in Q4 2015. Mac sales are down over year-on-year basis. For Apple, its desktop range once used to enjoy a prominent place in the company’s keynotes; however, it has been overshadowed by the rise of iPhone.

Apple’s desktops haven’t seen major upgrades in over an year. The Mac Mini, the entry-level desktop computer, got its last major upgrade in 2014. The Mac Pro, which is targeted at the professional community was last updated in 2013.

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