November 5, 2009 4:39:44 pm
Aircel Ltd. was honored at the World Brand Congress 2009 with three awards,Brand Leadership in Telecom,Marketing Campaign & Marketing Professional of the Year.
Mr. Gurdeep Singh,COO,Aircel received the award and commented,We really feel honored to have been chosen for the Global awards for Brand excellence 2009 and thank the respected jury for this recognition. These awards mean a lot to us as this acknowledges our Pan India Presence and further encourages us to become a Mass Iconic Brand that truly believes in earning for itself a satisfied customer base,proud employees & competition that respects us.
Mr. Rahul Saighal,CMO,Aircel received the Marketing Professional of the Year award.
Aircel,a part of Maxis Communications Berhad,Malaysia,is Indias fifth largest GSM mobile service provider with a subscriber base of over 25 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu,Assam,North-East and Chennai. Aircel is now present in 18 Telecom Circles (Mumbai,Pune,Uttar Pradesh East,Uttar Pradesh West,Delhi,Andhra Pradesh,Karnataka,Kerala,Kolkata,Assam,Bihar,Chennai,Himachal Pradesh,Jammu and Kashmir,North-East,Orissa,Tamil Nadu and West Bengal) and with spectrum secured for all the remaining circles (a total of 23 circles in India),the company is on track to become a leading Pan-India Operator.
Aircel launched its GSM Mobile Services in 8 circles this year in a short span of 4 months,the first ever aggressive ramp up by a Telecom operator in the history of Indian Telecom. A Pan India operator,having presence in all the Metros,Aircel is targeting to touch 30 million subscribers by the end of 2009.
Aircel is a National Brand with a strong local connect and it offers a refreshing experience to the customers in this otherwise cluttered market. It offers innovative customized products,which are specially designed keeping the need of various segments in mind such as the youth,migrants,SMEs,professionals,dependants etc. in each circle. It further offers simple tariff plans which are a sheer delight for the customer.
The core values of the Aircel Brand are Simple,Creative and Trustworthy. The Brand positions itself around the tag line,Explore your world of possibilities,focusing on VAS and going beyond Voice. This is addressed by none other than our brand ambassador,M.S. Dhoni,Captain of the Indian Cricket team who is in sync with our core values and has an instant connect with our Target Audience across all strata. Aircel represents the Modern face of Telecom championing the future of mobility in India around the Multi-functionality of the mobile phone and the world of possibilities it can unleash for Young India across multiple segments.
Aircel offers Innovative telecom service and Pocket Internet is a live example that enables the Aircel subscribers to connect to the Internet with just the click of a button and offers unlimited browsing,dialer tunes,games ,wall paper etc.
Aircel was the first to break its advertising campaign on Facebook which created a huge buzz amongst the Youth. It became the most searched brand on Google. Aircel is also associated with the IPL,as it is the sole sponsor of the Chennai Super Kings team which lends the brand great top-of-the-mind recall.
Aircel is on its way up as it offers fresh networks,simplified tariff plans,refreshing value added and customer services.
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