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Want a dress from Kareena Kapoor’s closet? Or get those Jimmy Choo shoes at an ‘affordable’ price? Here’s how, a site that specialises in pre-loved luxury goods, has a new campaign 'Old is the new new', focusing on how customers can authenticate the quality of second-hand luxury products.

Owning something from a celebrity closet or a designer house has never been this easy. Owning something from a celebrity closet or a designer house has never been this easy.

Want to own a pair of sexy Steve Madden studded heels from Alia Bhatt’s closet? How about Siddharth Malhotra’s Ray Ban wayfarer? Whatever be your need, owning something from a celebrity closet isn’t that difficult any more. In fact, owning luxury items need not be a dream, but very well an attainable reality. All you have to do is check out — a one-stop online shop for ‘pre-loved’ and smartly curated luxury fashion.

The e-commerce portal has received a positive response ever since it launched in September 2015, which is what led to its new campaign ‘Old is the new new’. Understanding the increase in the number of people now interested in second-hand luxury items, Envoged founders found that there still was a nagging concern in the minds of buyers regarding the quality and authenticity of the products. This gave them the idea to start this new campaign — which will educate and encourage people to intelligently buy more second-hand luxury products and break the negative mindset related to quality.

The campaign will run for a month on various social media platforms. The company also plans to launch a video explaining their services, USP and authentication process to gain customers’ trust.

On the launch of the campaign, Anandita Singh, co-founder,, said, “The aim of the campaign is twofold, to communicate the advantages of buying a second-hand product to the consumers and to edify and educate them about the process we follow at Envoged to ensure the authenticity of the pre-owned products.”

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Can you sell your luxury items too? makes it very easy for sellers to upload a product and list it up for sale. All the seller needs to do is upload pictures of the product onto the portal. Following that, it’s the company’s responsibility to click catalog pictures, authenticate them and sanitise the product, fixing a price and shipping it to the buyer. The company also has a very strong authentication team, which claims that no product listed or sold through the website is counterfeit and if it turns out to be so, the company has a two-times money-back guarantee.

First published on: 28-07-2016 at 04:28:17 pm
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