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Sachin Tendulkar launches his fashion brand, ties up with Arvind Fashion

Legendary cricketer Sachin Tendulkar's fashion brand will be a premium menswear apparel and accessories brand called True Blue.

New Delhi: Cricket legend and Rajya Sabha member Sachin Tendulkar arrives at Parliament on the first day of budget session in New Delhi on Tuesday. PTI Photo by Subhav Shukla (PTI2_23_2016_000061B) The apparel range designed by Sachin will showcase 300 styles and is priced at Rs 1,199 onwards. (Source: PTI)

Cricketer Sachin Tendulkar today announced a joint venture with Arvind Fashion Brands to launch his premium menswear apparel and accessories brand True Blue.

The brand plans to launch 25-30 stores across India and is eyeing a turnover of Rs 200 crore in the next five years, the company said in a statement. At the launch of the brand, Tendulkar said, “Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch to it.”

Arvind Fashion Brands CEO Rajiv Mehta said: “Our expertise combined with Sachin’s unmatched love for anything Indian boosted our decision and that brought into play this significant joint venture partnership.” The brand will see its first offline store launch in May 2016 in Mumbai. The apparel range designed by Tendulkar will showcase 300 styles and is priced at Rs 1,199 onwards.

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First published on: 14-03-2016 at 02:22:33 pm
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