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KOOVS.COM collaborates with London-based illustrator

KOOVS.COM is collaborating with London-based illustrator Hattie Stewart, who is recognised for her unique and playful illustrations.

By: IANS | New Delhi |
September 27, 2016 11:16:44 pm
KOOVS, KOOVS fashion, KOOVS clothing, KOOVS news, KOOVS wear, Hattie Stewart, Hattie Stewart India, Hattie Stewart clothing, Hattie Stewart news, Latest news, World news, India news. Fashion News The New collection is titled Hattie X KOOVS is a mix of fun, quirky and individualistic designs. (Twitter/Hattie_doodles)

Online fashion destination KOOVS.COM has collaborated with London-based illustrator Hattie Stewart to launch her first ever ready-to-wear and accessories collection.

Recognised for her unique and playful illustrations, which extend through art and fashion, the collection titled Hattie X KOOVS is a mix of fun, quirky and individualistic designs.

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Inspired by bold colours, unique characters, a wink and some swag – her signature style is reflected in the collection through patches of doodles, emojis and emoticons.

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Hattie X KOOVS collection comprises denim separates, long-length shirts, crop tops, T-shirts, and accessories including bags, scarves and pin badges.

“Cheeky, fun and exuberant are three words I would use to describe this collection. I was able to explore and play with the many ideas that had been going around my mind for a while and bring them all to life…Simple, unique, playful ideas that can bring a little attitude to an outfit,” Stewart said in a statement.

“I c’n’t wait to see how people incorporate a little of m‘ ‘Hello Chee’y’ aesthetic into their own visual identities,” added the illustrator.

The collection goes live on October 4.

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