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Did Jabong Online Fashion Week for reaching masses: Lalit Sengar

In a conversation with Indian Express Online, he talks about his journey of turning as a designer and his sole motive of being a mass market player.

Written by Rishabh Raj | New Delhi |
February 23, 2015 2:19:35 pm
Models walk the ramp at Jabong Online Fashion Week Models walk the ramp at Jabong Online Fashion Week

He is a dapper and loves to turn guys into gentlemen. With this philosophy very much visible in his personal style and his collection too, the young designer Lalit Sengar recently launched his exclusive affordable range at Jabong Online Fashion Week. Clad in a well-fitted Navy Blue Sengar suit, topped with sparkling broach and detailed pocket square, the designer surely has a fine taste. In a conversation with Indian Express Online, he talks about his journey of turning as a designer and his sole motive of being a mass market player.

Always striving to breaking the norms and also wanting to do something creative in his life, Sengar opted for designing as a career. He recollects, “I remember, I was in class 10 when I started thinking what will I do after higher education. And that time I had this thing in back of my mind that my passion for art and designing can be opted as a profession and career.” Belonging to a family of professors and scientists, Lalit wanted to break the boundary and live his dream.

“When I first talked about my dream to my family, everybody was a little shocked, as it was something that nobody had done before, but somewhere my elder brother had that faith in me which gave me the push,” he adds.

“My brother had told me that if you are really serious about fashion designing, then it has to be either NID or NIFT and nothing else,” he recalls.

Lalit was lucky enough to crack NIFT in the first go and was able to get into his dream course of fashion designing at Delhi centre. “When I cracked it, nobody was able to digest the fact that now all my doors to civil services were closed, as they dreamt for me,” he said, adding, “but I was happy to make it and I was very much determined about what I had to achieve in the next four years of my designing career.”

Lalit got the opportunity of working with ace designers in his early days and that he says was a big exposure. “When you enter into this dynamic market of fashion, you need to understand so many things. It’s not just design, but something more than that, and if you don’t understand the need of the market at the correct time you are wiped off. Designing industry is very much driven by correct marketing strategy and a designer needs to be a market player to survive the game.

“When I was working for Shantanu and Nikhil, I realised the need of being a market player. They were multi-functional and at the same time their market strategy was something worth learning. It was then when I not just learnt about fresh designing aesthetics but more about marketing the label too.”

The best thing about the online fashion weeks is that the designer products are not just affordable but trendy too. Lalit says, “My latest collection is focused on the upcoming summers and the range is economical as compared to studio products.”

It is believed that once the range is reduced, the product quality is hampered. Clearing the myth about the same the young designer says, “the best thing about the designer wear is that whether its studio or online, the quality remains intact. It’s just that online fashion platforms provide the products in bulk at an affordable cost.”

Talking about the latest online collection that he recently launched at Jabong Online fashion Week, Lalit says, “my collection is all about owning luxury at affordable price that will give an extra edge to your style. The collection is very much inspired by the beaches, so more of linen is visible in beige and nude.”

Lalit entered the market to be a mass player and not restrict himself as a red carpet designer and that’s why at the very early stage of his career he opted to jump into mass market through the trending online shopping network. “When I decided to do Jabong Online Fashion Week, it was not at all a sudden decision but a strategized act, as I am a designer who wants to play in mass market and not the class market. I want my label to be flaunted by larger section and not restrict it to red carpet and evening soiree,” he said.

Lalit finds designing for masses more challenging than to design for class and this is what enthrals him, “after my exposure with the veteran designers in the industry, I realised that I was meant for masses, but that time it was too early to start with my own label as I lacked experience in terms of designing and marketing too,” feels the designer.

Considering the online market a customer driven platform, Lalit finds it apt not just for the designers but for customers too, as it helps to explore more in the market at an affordable cost. With his experience of more than 4 years in the industry, the young generation designer is very much content with his present visibility in the market and considers that his recent collaboration with Jabong is a major step towards pushing his designer label into the mass market. Says the confident designer, “my agenda is to stick to apparels in the long run and that too with menswear. Though people say that mens closet has less flexibility in terms of experimentation, but I want to end this myth and I think my debut at Lakme Fashion Week was a glimpse of the same.” He adds, “Ironically, people think that exploring men’s wardrobe is about adding bright shades and quirky prints, but I believe it has more to do with psychology and understanding the need of men’s wardrobe.” He deems, “Like adding pink in mens closet is something critical, but I think it is not at all a shade restricted to women wardrobe. What we need to understand, is that every color is meant for every gender; it’s just the tint that matters and makes the real difference, as the tint has a deep psychological linking to gender specific.”

Mass market driven Lalit considers the concept of ‘ramp to real’ very much practical and looks at the positivity of design piracy. He expresses, “I have been receiving messages and snapshots of similar design of my products and accessories and it not at all irks me. Though the people in the industry find it cheap and but I think it is very much practical and we cannot ignore or stop it. Moreover I look at it with all positivity and believe that somewhere it makes you popular and acceptable on a larger platform.”

Concluding about the fragile identity of the designing industry, Lalit stresses, “this industry is dynamic and designing is something very personal, what we all need to do is to broaden our perspective towards the same and let the designs and ideas flow into the market for better survival of designers and industry at large.”

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