After receiving an overwhelming response to its recently launched show ‘Bhaage Re Mann’, Zindagi Television is all set to roll out its second home-grown fiction series ‘Aadhe Adhoore’.
The show tells the story of a new age woman who is in touch with her deeper self, knows who she is and is not apologetic about it. Set in Kapurthal, Punjab, the story revolves around the show’s lead protagonist, Jassi and her family.
‘Aadhe Adhoore’ also marks the comeback of producer-director Ajai Sinha, who is known for television shows like ‘Hasratein’, ‘Justajoo’, and ‘Astitva- Ek Prem Kahani’.
Produced by Ajai Sinha’s production team, Ananda Films, ‘Aadhe Adhoore’ is about Jassi who tries to strike a perfect balance between the emotions she feels and the circumstance she finds herself trapped in, even while she is the perfect wife, bahu, and bhabhi.
Actress Sonali Nikam will be essaying the lead character Jassi while the other cast includes well-known actors like Geeta Udeshi, Rohit Bhardwaj, Priyanka Khera, Mohak Khurana, amongst others.
“After receiving an overwhelming response to our first original fiction series, Bhaage Re Mann, we are optimistic that audiences will also enjoy Aadhe Adhoore. The show is the modern Indian woman’s take on her life with an underlying mantra – “Follow your heart! Strong narratives, realism in storylines, unconventional concepts and power packed performances have now become synonymous with Zindagi. We take a step ahead in our distinctive brand of storytelling with the next original fiction show, Aadhe Adhoore. It showcases real relationships that will appeal to audiences both mentally and emotionally and we have television’s most daring producer, Ajai Sinha, making it. It’s all about presenting the story with sensitivity and realism for our audiences,” said Priyanka Datta, Cluster Head, Zindagi & Zee Anmol.
On his return to television, Ajai Sinha says, “I’ve always tried to push the envelope when it comes to content and presented stories that stand out. Making a show for a channel that is differentiated from regular GEC’s and has got critical acclaim for its content like Zindagi has been a challenge for me. We wanted to create a show that brought out the essence of the modern Indian woman – the real woman whom we see around us. The casting, screenplay, locations, original soundtrack will be of a quality that will surely set it apart from what’s seen on television today and I hope audiences will love the story and its characters like they have in all my earlier shows.”
‘Aadhe Adhoore’ premiers on December 14 on Zindagi TV.