February 23, 2015 12:36:22 am
Designers are cooking up a storm, leaving their imprint on your home and even designing clocks for your walls. These fashion mavens are collaborating with brands, e-commerce ventures and other inspired individuals to serve up tailored shirts, customised desserts and designer bedsheets. From products fresh off the retail racks, to projects set to come to fruition in the near future, here are four collaborations that have got us reaching for our credit cards.
It was at the India Design Week in Delhi in February 2014 that Anupama Dayal launched “Anupamaa Home”, a line of vibrant diaphanous curtains, brightly printed bed and table linen and vivid cushion covers and upholstery fabric. It was also where a team from e-commerce giant Jabong.com first noticed the line and asked her to collaborate with home furnishings label Hermoso Espana, available exclusively on the site. Launched earlier this month on Jabong, the collection carries forth Dayal’s penchant for exuberant hues and hyper prints and motifs. “It took me a while to get production in order because we were catering to a different and wider audience. Since the numbers were huge, some of the work had to be outsourced and a stringent quality check was required,” says Dayal. So, the luxuriant silks from her own home line turned into different grades of “practical, easy-to-wash” cotton for the Hermoso collection. Keep an eye for her trademark touch of kitsch in the Mughal bedsheets, the Titli curtains, the graphic Nile table runners and the romantic Rose print, priced upwards of Rs 649.
In aN endeavour where fashion, food and fitness come together, designer Masaba Gupta and celebrated chef Pooja Dhingra of Le15 Patisserie have created a signature range of desserts scheduled to hit Le15 stores today. Called “Jump”, the low-calorie range will currently offer a line of fudge balls in combinations such as High Energy Date and Cashew Balls, Power Packed Peanut Butter Fudge and Lean Coconut Chia Bites. “We created Jump to give you that extra energy you need to make it through crazy manic days and satisfy your sweet cravings,” says Dhingra. The Mumbai girls sat through numerous tasting and brainstorming sessions before zeroing in on the menu. “The packaging, design and feel of the brand is all Masaba,” she says. On the anvil is a range of cakes — “all of them are gluten free, grain free and use raw organic chocolate from Mysore”. With prices starting at Rs 40 for the fudge balls and Rs 800 for the cakes, we can already see health-conscious customers jumping at a chance to sample these.
For Vinita Adhikari and Shikha Grover of Ilk, a tie-up with PropShop24 (www.propshop24.in) meant they could not only exercise their imaginations but also work with a brand they had long admired. “As a fashion label, it’s interesting to look beyond collections and ramp shows,” says Adhikari. The range, still in its conceptual stage, is slated to be launched by the end of March and will comprise wall clocks, notebooks, mugs and coasters, all bearing the Ilk stamp. “We work with graphics regularly and will use these on the products.
In an ongoing list of collaborations with creative personalities, online custom shirt brand Bombay Shirt Company (BSC) (www.bombayshirts.com) approached Payal Singhal to create their first capsule collection for women. The designer, known for her fusion occasion wear, feminine shapes and fluid silhouettes took the project on as a challenge. “I asked myself, if we were doing shirts, how would we do them?” says Singhal. “Since they have a pattern and process in place, I couldn’t do much to change the silhouette. We went all out with the details — customising the buttons, collars, plackets and cuffs. We also kept the shirt lengths longer in the back and shorter in the front,” she says. The collection of 12 boxy shirts in Egyptian cotton and linen will be priced onwards of Rs 1,950 and available on the BSC site and at their store by the end of this week.
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