On a man hunt

The menswear brand’s ‘Complete Man’ campaign has,for the first time,launched a nationwide search for a new face. The Raymond Model Hunt,which premiered exclusively on Facebook as a “tribute to the new-age,social media-friendly Indian male” has attracted more than 50,000 fans and umpteen nominations. Apart from having a good profile,the contest,open to men over the age of 21,is emphasising on attributes such as “caring and sensitive,someone who places a huge premium on relationships”. Clearly,having a good heart seems to be as important as having good biceps. The last date for submission of entries is tomorrow,and aspirants can upload photographs as well as videos on the Facebook page. The winner will get to feature in multimedia advertising campaigns of the brand.