August 28, 2016 2:58:52 am
IN SEARCH of the right catchphrase to be used for promotion of Chandigarh as a sought-after tourist destination, the Chandigarh Administration has decided to involve city residents.
Since Capitol Complex gained the prestigious UNESCO World Heritage Status, the administration has started working on promoting Chandigarh as a tourist destination.
Taking a cue from some of the states — such as Rajasthan, Madhya Pradesh and Kerala — aggressively promoting tourism, Chandigarh Administration plans to have its own jingle, tagline and film highlights the uniqueness of City Beautiful. For this, administration will seek suggestions from the public.
UT home secretary-and-secretary tourism Anurag Agarwal said the residents who come up with the best jingle, tagline and film will be awarded. “Instead of hiring a professional agency for the jingle and slogan, we have decided to involve the city residents,” said Agarwal. He further added that they want to introduce specialties of Chandigarh to tourists in the best possible way.
The administration has set October 1 as the deadline for launching the promotional activities. For drawing up a plan, a committee under the chairmanship of Anurag Agarwal has been constituted which comprise of CITCO MD Kavita Singh, director tourism Jatinder Yadav and president of Chandigarh Hospitality Association.
Agarwal maintained that the department of tourism will place promotional material in trains, buses and airlines. The department has asked the College of Arts to design the logos and other material.
As per official records, there has been a rise in the number of domestic tourists, but the number of foreign tourists has witnessed a dip in the last two years. In 2013, a total of 40,124 foreigners – the highest so far – visited the city while the number of domestic tourists was recorded at 9.36 lakh. The number of foreigners came down to 28,365 in 2014. In the same year, as many as 10.61 lakh domestic tourists visited the city. The following year, 29,538 international tourists visited Chandigarh while the number of domestic tourists went up to 10.73 lakh.
“Chandigarh is seen more as a transit destination for tourists going to the hill stations and we are going to make efforts to change the trend. We need support from the local hospitality industry,” said Agarwal.
Ropes in ISB, Mohali
The Administration has tied up with the Indian School of Business (ISB), Mohali for preparing a strategy for the promotion of Chandigarh as tourist destination. Giving details, home secretary said that the institute has constituted a team of students and experts for preparing promotion strategy.
More funds needed
The department of tourism does not have sufficient funds to carry out extensive promotional activities. In the current financial year, the department has been allocated around Rs 7 crore, out of which a major part goes towards meeting salaries.
Ankit Gupta, president of Chandigarh Hospitality Association, said that the administration need to provide more funds to the department of tourism if they are serious about promoting Chandigarh as a preferred tourist destination.
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