Monday, Nov 28, 2022

Savin Communications: Using digital PR to build human connect during COVID-19

With a robust network of professionals catering to clients already in place, Savin rose to the occasion and filled the gap between the clients and their audiences...

The biggest casualty of COVID-19 pandemic has been the ‘human connect.’ Since masks adorn faces and people remain confined to their homes, despite working full hours, somehow, human lives have got confined to the screens in front of us. However, since the world keeps trying to move on, one tiny step at a time, the onus is now on organisations like Savin Communications, to propagate the message and build a semblance of connection despite the long distances. In doing so, the digital PR company, started by two classmates, Saurav and Animesh, has created a new definition of success. New, because despite the current pandemic and economic slowdown, the company has continued to churn out quality content in digital communication, keeping its clients happy.

Speaking about the current scenario, Founder Saurav Chaudhary says, “Nobody could predict this pandemic, so there was no way for us to prepare ahead. However, I have had a personal rough ride in the recent years and that helped me in surging ahead. Animesh and I, along with our team pushed our limitations every single day, until we were ready to ride out the wave of economic downturn. Our faith in our craft and our clients, which was equally reciprocated by them too, saw us going from strength to strength and we were able to grow our business even when the industry was going through a slump.”

It was in April 2019 that Saurav, after having a roller-coaster ride professionally, turned to digital PR with Savin Communications. He was soon joined by Animesh, his schoolmate from back home in Bokaro. Today, they both run the company as thorough professionals and have built a team, which is as much invested in the client’s growth as the client himself. Even though the inspiration for launching Savin came from Saurav’s knowledge of watching new start-ups struggle to get their stories published in major news platforms. That Eureka moment saw the firm publish more than 2000 articles and build a loyal clientele of more than 250 brands and it is still counting. Some of the prominent social media influencers, politicians, celebrities from fashion, lifestyle, health and Bollywood are availing Savin’s services to build their online avatars. They have run campaigns for industry leaders, entertainers, models, athletes, store-owners, restaurants and creative businesspersons.

However, then came the year 2020, which officially turned the world upside down. The first casualty was communications because people stopped going out. So whatever happened, it happened on the screens in front of our eyes. Savin Communications, with a robust network of professionals catering to clients already in place, rose to the occasion and filled the gap between the clients and their audiences. 3 years into its existence, Savin Communications, headquartered in Noida, has established itself as the industry’s leading brand-builder, digital marketer and public relations company. Its comprehensive workforce and globally spread clientele puts the company firmly in the reckoning to grow beyond imagination in the post-COVID world.

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Savin Communications is not just breaking economic barriers but is also dispelling myths associated with the PR industry. Its success, even in the time of Corona, is proof enough!

First published on: 14-07-2020 at 12:10:29 pm
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