In a dramatic turn of events, Mercedes pipped Audi in India as it sold 385 units more during the first quarter in 2015. Audi, however, still remains the no.1 luxury car maker in the country, thanks to its 79 unit sales lead over Mercedes during FY 2014-2015.
Even though Audi has managed to keep Mercedes at bay for quite a long period of time in India, there’s no doubt that Audi is now feeling the heat from its closest rival. To maintain on to its numero-uno position, Audi has now announced that it will launch one new product each month in the coming 5 months. The first of these launches will be the new Audi TT Coupe, come April 23, 2015.
The new Audi TT Coupe is the third iteration of the sports car that was first launched in 1998. The new model is based around Volkswagen’s MQB platform (same platform that underpins the Skoda Octavia, Volkswagen Passat and Audi A3 among others). The benefits of sharing this architecture results in weight savings of close to 50 kilograms as against the outgoing car.
In international markets, the new Audi TT Coupe is made available in one diesel and two petrol engine options. The Indian-spec version, however, is likely to come with the entry-level petrol engine – a 2.0-litre, four-cylinder, turbocharged unit developing 230PS of power and 370Nm of peak torque. The engine comes mated to a 6-speed dual clutch automatic transmission. Performance claims suggest the new Audi TT Coupe (in this spec) will do 0-100km/h in 5.3 seconds. Top speed (claimed) is 253km/h.
On the outside, the new Audi TT has become aesthetically sharper, sportier, more aggressive, and without a doubt much more desirable than ever before! Inside, there’s even a bigger improvement; the new Audi TT features a new digital instrument cluster, called the Audi Virtual Cockpit. The newly developed infotainment system shifts the MMI functionality over to a new-age digital instrument cluster, thereby freeing up space on the dashboard.
For India, Audi will be importing and selling the new TT Coupe from its Gyor facility in Hungary. As a result, the new Audi TT Coupe will only be sold as a CBU (completely built-up unit), resulting in an expected price tag of around Rs 60 lakh here.
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