Hyundai to launch compact-SUV Creta in India

The Creta receives Hyundai's Fluidic Sculpture 2.0 design philosophy. The design is masculine without being too butch, and is designed to attract the younger crowd.

By: Express Web Desk |
June 9, 2015 5:52:02 pm

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Hyundai’s all-new compact-SUV/crossover Creta

Hyundai India will launch an all-new compact-SUV/crossover here on the 21st of July, 2015. Named the Creta, it is essentially the ix25 showcased at the 2014 Beijing Motor Show. The Hyundai Creta has been developed keeping in mind the growing demand for compact-SUVs or crossovers in many markets including India. The combination of compact dimensions, SUV-like styling, high ground-clearance along with car-like features and drive-dynamics make compact-SUVs a very attractive proposition for many.

This is not the first time that Hyundai has offered a vehicle in this segment in India, it had launched the Tucson in India in 2004. The Tucson would have been a perfect fit for the requirements of customers in this segment today, but in 2004 the market was still not ready to accept a compact-SUV especially priced over Rs. 14 lakh.

The compact-SUV segment has seen a huge surge in demand in the past three years, with Renault profiteering from a first-mover advantage after it launched the Duster in 2012. The next blockbuster in the segment was the Ford EcoSport. Now the giants in the mass-market segment in India, Maruti Suzuki and Hyundai have decided to join the fray.

The Hyundai Creta will launch around the same time as the Maruti Suzuki S-Cross. There will be tough competition between these two, apart from the existing trio of the Renault Duster, Nissan Terrano and Ford EcoSport.

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The Creta receives Hyundai’s Fluidic Sculpture 2.0 design philosophy. The design is masculine without being too butch, and is designed to attract the younger crowd. Highlights include the lower black plastic cladding all around, which gives it a rough-and-tough look, projector headlamps with LED DRLs, a three-slat chrome grille, steeply raked front windscreen, blackened A- and B-pillars, taught body-lines, and a sporty rear design.

Inside, the design is as modern as the exteriors. Highlights here include the multi-function steering wheel, dual-pod instrument cluster with a large digital display, a large coloured centre multimedia screen etc. Newer Hyundai products have been fitted with premium interiors, the contact surfaces have soft-touch materials, the trim is of high quality and lasts long too. This trend is expected to continue on the new Creta too.

Internationally, the Creta is sold with either a 1.6-litre petrol motor or a 2.0-litre diesel motor paired to either a 6-speed manual transmission or an automatic transmission. In India, Hyundai is expected to fit the Creta with the 1.6-litre petrol and diesel motors that are also fitted on the Verna. Hyundai also offers AWD variants of the Creta in international markets, it is not known if those will be offered in India. Hyundai has spent time in making sure that the Creta rides nicely, the wallow-y nature of many cars in the Hyundai range will hopefully not plague it.

What we do know is that the Creta will be loaded to the gills with features. Hyundai is known for its ability to spec their cars incredibly well for the price, and that is not expected to change with the Creta.

The compact-SUV segment is hotting up fast, more so because two major companies are joining the fight. It will be interesting to see how the Hyundai Creta fairs, mark your calendars.

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